EV Periodical

Issue No 2 | April 2011: Management Tools

Editorial, Manuk Hergnyan, EV Consulting’s managing partner The hidden resource of management efficiency, summary of the Management tools survey conducted by EV Interview with VivaCell-MTS General Manager Mr. Ralph Yirikian, conducted by Sona Grigoryan and Hovhannes Atabekyan Watch the interview (in Armenian): Part 1, Part 2, Part 3, Part 4. Introducing Balanced Scorecard, by Sona Grigoryan EV Solutions: the Balanced Scorecard implementation Contours of Armenia's economy in 2010: mining drives growth, by Ashot Arzumanyan    Download the full Periodical

Issue No 1 | July 2010: Market Positioning and Brand Development

Editorial, Manuk Hergnyan, EV Consulting’s managing partner (in Armenian) Marketing insight. The open positions in the Armenian market or at the footsteps of the positioning revolution, by Sevak Hovhannisyan (in Armenian) The development and sustaining of the star brands: Interview with Ilya Zhemelinskiy, conducted by Gohar Malumyan (in Armenian) Market Insight. Vodka and beverages market of Armenia, by Gohar Malumyan (in Armenian) EV Solutions: Brand discovery workshop (in Armenian)   Download the full Periodical (in Armenian)